TRUMP FOR ONE WATCHES NEWS CASTS he doesnot read newspapers, the words begin to swim around and he can only read a line or 2. Oral tradition knowledge cultural transmission is gained by Television and radio, not from books, and a lot of more effective strategies in life are condensed into book form, not by voice. Voice tends to transmit popular prejudice, not advanced problem solving, with superior complex logic, where voice can only transmit simple or one step logic.